Comments on: Promotion for Users… How Handbag Planet Hooked Me Without a Site http://design-for-users.com/brand-experience/promotion-for-users-how-handbag-planet-hooked-me-without-a-site/ designing the universal experience Tue, 20 Oct 2009 19:56:36 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Brian Martin http://design-for-users.com/brand-experience/promotion-for-users-how-handbag-planet-hooked-me-without-a-site/comment-page-1/#comment-189 Brian Martin Mon, 26 Jan 2009 15:31:33 +0000 http://design-for-users.com/?p=7#comment-189 Product promotions is just one type of marketing technique. What will be the most successful in the "bag" promotion, is when the winner of the bag gets to use it, touch it, feel it, and decided whether or not the product is great. More then product promotion or event marketing, we are starting to come to the age of AdverTrying (read more at www.advertrying.com). Where placing the product in the consumer's hands, outside the store setting (such as on vacation, resorts, in-flight, etc) is really allowing the customer time to engage with the product. It's the relaxed dwell time a customer has with a product that allows them the time to connect and decide to a brand fan. The true test of the bag's brand will be upon arrival of the recipient's hands. Product promotions is just one type of marketing technique. What will be the most successful in the “bag” promotion, is when the winner of the bag gets to use it, touch it, feel it, and decided whether or not the product is great.

More then product promotion or event marketing, we are starting to come to the age of AdverTrying (read more at http://www.advertrying.com). Where placing the product in the consumer’s hands, outside the store setting (such as on vacation, resorts, in-flight, etc) is really allowing the customer time to engage with the product. It’s the relaxed dwell time a customer has with a product that allows them the time to connect and decide to a brand fan.

The true test of the bag’s brand will be upon arrival of the recipient’s hands.

]]> By: serdey http://design-for-users.com/brand-experience/promotion-for-users-how-handbag-planet-hooked-me-without-a-site/comment-page-1/#comment-185 serdey Thu, 22 Jan 2009 18:54:50 +0000 http://design-for-users.com/?p=7#comment-185 Some very interesting and insightful thoughts. I like this. Some very interesting and insightful thoughts. I like this.

]]> By: James Paden http://design-for-users.com/brand-experience/promotion-for-users-how-handbag-planet-hooked-me-without-a-site/comment-page-1/#comment-139 James Paden Tue, 23 Dec 2008 19:54:12 +0000 http://design-for-users.com/?p=7#comment-139 Hello, I'm the Director of Technology for One Click Internet Ventures, the owners of Handbag Planet (now Handbag Heaven). We had such success with the contest that we acquired a more established website to speed our push into the handbag market. I'll provide Kristi with a screenshot of the last page. Thanks! Hello, I’m the Director of Technology for One Click Internet Ventures, the owners of Handbag Planet (now Handbag Heaven). We had such success with the contest that we acquired a more established website to speed our push into the handbag market.

I’ll provide Kristi with a screenshot of the last page. Thanks!

]]> By: admin http://design-for-users.com/brand-experience/promotion-for-users-how-handbag-planet-hooked-me-without-a-site/comment-page-1/#comment-132 admin Tue, 23 Dec 2008 04:54:23 +0000 http://design-for-users.com/?p=7#comment-132 Oh, yes, you're right - now that the promo is over, it cannot be seen by signing up. I know the designer (we follow each other on Twitter) - I will see if he has a screenshot of it that we can have here or not. Basically, if I remember correctly, the final page was a social media promo, where you could tweet info on this promotion, or email it, or blog about it, and you got more entries into the handbag promo. It was VERY well done, because it was designed so well that it made it hard NOT to go ahead and share it with someone else in one of these ways. I'll see if he can share the last screen or not - he knows about this post! Oh, yes, you’re right – now that the promo is over, it cannot be seen by signing up. I know the designer (we follow each other on Twitter) – I will see if he has a screenshot of it that we can have here or not.

Basically, if I remember correctly, the final page was a social media promo, where you could tweet info on this promotion, or email it, or blog about it, and you got more entries into the handbag promo. It was VERY well done, because it was designed so well that it made it hard NOT to go ahead and share it with someone else in one of these ways.

I’ll see if he can share the last screen or not – he knows about this post!

]]> By: @jakrose http://design-for-users.com/brand-experience/promotion-for-users-how-handbag-planet-hooked-me-without-a-site/comment-page-1/#comment-130 @jakrose Tue, 23 Dec 2008 04:38:25 +0000 http://design-for-users.com/?p=7#comment-130 I noticed this site has already been scrapped (more or less) and merged with another site. Any way you will expand on what the last page of the sign up process was since we can no longer access it? I noticed this site has already been scrapped (more or less) and merged with another site. Any way you will expand on what the last page of the sign up process was since we can no longer access it?

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