Posted by Kris Colvin | Sep 24th, 2009

How Mobile Brands Can Build a Successful App Strategy

I just read a short but great article on mobile app branding and the approach you need to consider before going to market. The 12 lessons mentioned in the article: Apps must be real-time Make it easy for consumers to pay Integrate feedback quickly ‘This is not the wired web’ People will pay for value… …But free works to drives sales for your endemic product Apps need to be part of an...

Posted by Kris Colvin | Aug 6th, 2008

Why You Need a Mobile Web Site (And How to Get One Today)

Ask the question “Do you have a mobile site?” to a lot of overworked professionals and they’ll groan, roll their eyes, or do something else to indicate this is just not something at the top of their priority list right now, and they’d rather not think about it. Yet, with so many people on the move, using a wide range of internet-capable phones, the timing is right to take a look at going...

Posted by Kris Colvin | Jun 26th, 2008

What Does Celltop Cost on Your Alltel Phone?

So many people are searching every day for the costs associated with Alltel’s Celltop feature, and finding the design critique on the Celltop user experience I recently posted, that I felt I should provide specific pricing information if possible. I have done some more research about the cost of using Celltop on your Alltel phone. Maybe this can be my good deed for the day. Please note, this information is...

Posted by Kris Colvin | Jun 13th, 2008

Celltop User Experience Disappoints at Least One Alltel User

For those that don’t know, “Celltop” is a suite of mobile widgets designed by the amazing Frog Design especially for Alltel, who is my service provider at the moment. Celltop works on certain phones only, and there are about 10 free widgets out of the box, with others available for purchase. An interesting idea, in theory. When I first saw the concept, with its slick looking interface, I wanted to...

Posted by Kris Colvin | Jun 12th, 2008

Branding Yourself in Small Spaces

I recently had the opportunity to get together with a brilliant woman named Barbara Ballard, who specializes in mobile application design… in fact, she wrote the book on it! As someone who wants to break into this field, the gears in my brain couldn’t help turning as we looked at some real live apps on several of her different devices and discussed the ramifications of designing for these small...