ESP

Client
W5 Technologies
Houston, TX

Services
Software Product Identity, Product Redesign, Product Taxonomy, Personas, Information Architecture, Usability Consultation

ESP Before Kristi
W5 had a strong, compelling corporate identity, but the web application they were selling to marketing and salespeople (ESP, for “read customers minds”) didn’t complement it, so the same appealing elements were brought into the screen design and content reorganized according to the natural task-specific flow users needed.

ESP After Redesign
 
(click to enlarge image)