Posted by Kris Colvin | Apr 21st, 2009

Are You Getting To the Heart of Your Brand?

Two well-known brand strategists engaged in a conversation on Twitter yesterday that caught my attention. Olivier Blanchard, The BrandBuilder and Gabriel Rossi were discussing some of the problems companies have, in their opinion, with marketing and branding. Gabriel said “People who criticize Marketing & Branding need to learn to see the value of brands as a powerful socio-economic force“,...