Posted by Kris Colvin | Sep 21st, 2009

How to Wreck Your Brand in a Single Weekend

I witnessed a train wreck this weekend. Not a physical one, but an online version involving a social media company, a respected business consultant, an advice video, blog comments and a Twitter battle that led to harassment via direct messages and support tickets being filed. I don’t want to call out the particular players in this incident and add fuel to the fire, but I do want to talk about this because the...

Posted by Kris Colvin | Apr 21st, 2009

Are You Getting To the Heart of Your Brand?

Two well-known brand strategists engaged in a conversation on Twitter yesterday that caught my attention. Olivier Blanchard, The BrandBuilder and Gabriel Rossi were discussing some of the problems companies have, in their opinion, with marketing and branding. Gabriel said “People who criticize Marketing & Branding need to learn to see the value of brands as a powerful socio-economic force“,...