Posted by Kris Colvin | Sep 24th, 2009

How Mobile Brands Can Build a Successful App Strategy

I just read a short but great article on mobile app branding and the approach you need to consider before going to market. The 12 lessons mentioned in the article: Apps must be real-time Make it easy for consumers to pay Integrate feedback quickly ‘This is not the wired web’ People will pay for value… …But free works to drives sales for your endemic product Apps need to be part of an...